There Are Three Sides to Every Story. 

PR pros, freelance writers and editors need each other. When we come together, we can tell stories with impact.

Welcome to Pitchcraft, a journalist-led software company for lifestyle PR pros. Through our one-of-a-kind community and resources, you’ll learn what editors and freelance writers want — straight from them. Prioritizing relationships over transactions, we help you navigate major transitions happening across media and earn meaningful coverage for your clients or brand.



Who Is This For?


The Pitchcraft platform was designed for independent and freelance publicists, boutique PR agencies and small in-house brand PR teams with clients in the lifestyle space. If you wish you had a team of collaborative colleagues, an extensive media Rolodex and the resources of a large agency, Pitchcraft is for you.

What's Included?

Breakout Brainstorms

Weekly live mastermind sessions with behind-the-story sharing, group discussion and collaborative idea generation

Office Hours

Weekly interviews with freelance writers covering topics like travel, food and beverage, wellness and design

Pop-Up Discussions

Monthly live video conversations with editors and industry experts on cutting-edge media news, trends and opportunities

Pitchcraft Community

A members-only discussion space away from social media to share ideas, contacts, wins, challenges, resources and leads

Pitchcraft Calendar

A comprehensive resource with 700+ print and digital deadlines, packages, events, tradeshows, holidays and awards

E-Commerce Masterclass

Interviews with commerce writers, editors and affiliate programs, plus worksheets and resources to set up your clients

Who's Behind It?


Pitchcraft was founded on the connections, creativity and community honed by Kelsey Ogletree, a Medill-trained independent journalist who’s written and edited for outlets including The Wall Street Journal, Travel + Leisure, Southern Living, AARP The Magazine and many other esteemed digital and print publications.

Pitchcraft Monthly Membership


2 seats


Pitchcraft Annual Membership


*Save 14% with annual billing

2 seats


Pitchcraft Enterprise Membership

Custom Pricing

3+ seats

Contact Us

Need to find the budget first?

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