There Are Three Sides to Every Story.
PR pros, freelance writers and editors need each other. When we come together, we can tell stories with impact.
Welcome to Pitchcraft, the first premium membership designed to help you understand what journalists want. Through our one-of-a-kind community, you’ll learn this straight from the journalists themselves. Prioritizing relationships over transactions, we help you navigate the major transition happening in media right now and earn meaningful coverage for your clients or brand.
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Who Is This For?
Pitchcraft is a membership for boutique PR agencies, in-house brand PR, freelance publicists and small business owners who wish they had:
- A strong network of colleagues with whom you can brainstorm, vent and collaborate
- The clout to secure one-on-one meetings with every relevant journalist you come across
- The ability to break through amidst the hundreds of pitches journalists receive daily
- An endless flow of creativity to continually come up with innovative story angles
- A simple resource to save hours of research time so you can focus on actual pitching
You want—and need—to do all of these things to succeed in the new world of digital media, but you can only do so much. Stop wishing and become a part of the Pitchcraft community.
Weekly live mastermind sessions with behind-the-story sharing, group discussion and collaborative idea generation
Weekly interviews with freelance writers and editors covering topics like travel, food and beverage, wellness and home
Monthly live video conversations with editors and industry experts on cutting-edge media news, trends and opportunities
A members-only discussion space away from social media to share ideas, contacts, wins, challenges, resources and leads
A comprehensive resource with 700+ print and digital deadlines, packages, events, tradeshows, holidays and awards
Interviews with commerce writers, editors and affiliate programs, plus worksheets and resources to set up your clients
Who's Behind It?
Pitchcraft was founded on the connections, creativity and community honed by Kelsey Ogletree, a Medill-trained independent journalist who’s written and edited for national media for more than a decade. Her pitching philosophy? Focusing on relationships and strong story development. Pitchcraft is the evolution of Office Hours, a series she hosted from 2020-2021 that sold out every session.
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